Chevy Equinox EV Commercial Song: What Is It?
Hey guys! So, you've probably seen the latest Chevrolet Equinox EV commercials, right? They're pretty slick, and one thing that really sticks in your head is that catchy tune playing in the background. You know, the one that makes you feel all futuristic and excited about electric vehicles? Well, a lot of you have been asking, "What is that Chevy Equinox EV commercial song?" And honestly, it's a question worth asking because good music can totally make or break a commercial, can't it? It's not just about showing off the car; it's about creating a whole vibe, an experience that pulls you in. The music in these ads is carefully chosen to evoke feelings of innovation, freedom, and the sheer joy of driving a cutting-edge EV. Think about it: you're cruising down the road, the scenery is beautiful, and this perfect soundtrack is playing. It elevates the entire experience, making the Equinox EV seem not just like a car, but like a statement about your lifestyle and your commitment to a cleaner future. Chevrolet knows this, and they've really nailed it with the sonic branding for their electric lineup. This particular track has a rhythm that's both modern and timeless, making it instantly memorable. It's the kind of song that gets stuck in your head (in a good way!), and you might even find yourself humming it later. So, let's dive deep and figure out exactly which song is making the Chevy Equinox EV commercials so darn memorable and why it works so darn well. We'll explore the artist, the track itself, and what makes it the perfect sonic accompaniment to the sleek design and advanced technology of the Equinox EV. Get ready to discover the soundtrack to Chevrolet's electric future!
Unpacking the Sound: The Chevy Equinox EV Commercial's Musical Magic
Alright, let's get down to business, shall we? The Chevy Equinox EV commercial song that's been buzzing around is none other than "Electric Feel" by MGMT. Yeah, you heard that right! It's a track that's been around for a while, released back in 2007 on their debut album, Oracular Spectacular. But don't let its age fool you; this song has seriously stood the test of time. Its groovy, synth-pop vibe and somewhat psychedelic lyrics have made it a bona fide classic, and its inclusion in the Equinox EV ads is a stroke of genius. Why? Because "Electric Feel" perfectly captures the essence of what Chevrolet wants to convey about their new electric vehicle. The title itself, "Electric Feel," is a direct nod to the EV nature of the Equinox. It’s a playful, clever connection that immediately resonates with the theme. But it goes beyond just the title. The song's overall sound is one of optimism, forward-thinking, and a touch of carefree cool. The synths are bright and infectious, the bassline is undeniably catchy, and the vocals have a dreamy quality that just makes you feel good. This mirrors the experience of driving the Equinox EV – it's designed to be an accessible, enjoyable, and forward-looking vehicle. Chevrolet isn't just selling a car; they're selling a feeling, an experience, and "Electric Feel" encapsulates that perfectly. It’s about the feeling of driving electric, the smooth acceleration, the quiet ride, the sense of being part of something new and exciting. MGMT's signature blend of indie electronic and psychedelic pop provides a soundscape that feels both contemporary and slightly nostalgic, making it appealing to a broad audience. It’s sophisticated enough to feel premium but also fun and accessible, just like the Equinox EV aims to be. The choice of this particular song highlights a smart marketing strategy: leverage a well-loved, recognizable track that already carries positive associations and align it with the innovative spirit of an electric vehicle. It’s a win-win; the song gets renewed attention, and the car gets associated with a cool, established piece of music.
Why MGMT's "Electric Feel" is the Perfect Fit for the Equinox EV
So, why did Chevrolet land on "Electric Feel" by MGMT for their Chevy Equinox EV commercial song? It's a really smart choice, guys, and here's why it works on so many levels. First off, the name of the song itself is practically a tailor-made slogan for an electric vehicle. "Electric Feel" – it’s almost too perfect! It immediately connects the music to the product in a way that’s both obvious and subtle. It primes the viewer to associate the positive vibes of the song with the sensation of driving an electric car. The song's inherent vibe is also a huge factor. MGMT, especially in their early work, is known for creating music that feels futuristic, a little bit psychedelic, and incredibly cool. "Electric Feel" is a prime example of this. It has this infectious, driving beat layered with shimmering synthesizers and a vocal melody that’s both laid-back and energizing. This sonic palette perfectly complements the visual aesthetic of the Equinox EV commercials, which often showcase the car in modern, sleek environments, highlighting its design and technology. It evokes a sense of innovation, progress, and a slightly carefree, optimistic outlook. Driving an EV is often positioned as a step into the future, and "Electric Feel" provides the ideal soundtrack for that journey. It’s not just about being environmentally conscious; it’s about embracing new technology and enjoying the ride. The song’s widespread popularity and recognition also play a significant role. "Electric Feel" isn't some obscure indie track; it’s a song that many people know and love. This familiarity creates an immediate positive connection with the audience. When a familiar, beloved song plays in a commercial, it can subconsciously transfer those positive feelings onto the product being advertised. It makes the brand seem more approachable, more relatable, and more desirable. Chevrolet is essentially tapping into a pre-existing positive emotional response and redirecting it towards the Equinox EV. Furthermore, the song's tempo and energy are perfectly suited for driving. It’s got a rhythm that makes you want to move, to cruise, and to enjoy the open road – or the city streets, for that matter. It’s not an aggressive track, but it’s got momentum, mirroring the smooth, powerful acceleration of an electric motor. It creates a sense of effortless motion and enjoyment. It's the kind of music that enhances the driving experience, making you feel good about your choice and the journey ahead. It’s a track that bridges generations, appealing to those who remember it fondly and introducing it to a new audience through the lens of modern automotive innovation. That's a powerful combination for any brand looking to make a lasting impression. The song truly embodies the spirit of the Equinox EV: accessible, exciting, and forward-thinking.
The Artist Behind the Beat: MGMT and Their Electric Vibe
Now, let's chat a bit about the groovy minds behind the Chevy Equinox EV commercial song, MGMT. These guys, Andrew VanWyngarden and Ben Goldwasser, burst onto the music scene in the mid-2000s and quickly became synonymous with a particular brand of infectious, synth-heavy indie pop. Their debut album, Oracular Spectacular, released in 2007, was a massive critical and commercial success, largely propelled by the anthemic singles "Kids" and, of course, "Electric Feel." What made MGMT stand out was their unique blend of electronic music, psychedelic rock influences, and a knack for crafting undeniably catchy melodies. They managed to sound both retro and futuristic at the same time, a quality that has allowed their music to endure and feel fresh even years later. "Electric Feel" itself is a perfect distillation of their early sound. It features a distinctive, almost funky bassline, swirling synthesizers that create an atmospheric yet upbeat mood, and VanWyngarden's signature vocal delivery – somewhat detached, yet melodic and engaging. The lyrics, while often interpreted in various ways, touch on themes of connection, sensation, and a slightly surreal experience, which, as we've discussed, aligns surprisingly well with the concept of an electric vehicle. MGMT's music often possesses an inherent optimism and a sense of wonder, which are precisely the emotions Chevrolet aims to evoke with the Equinox EV. They tapped into a zeitgeist of youthful energy and technological advancement, and "Electric Feel" remains one of their most iconic tracks, resonating with a generation and beyond. Their continued relevance, even as music trends evolve, speaks volumes about the quality and distinctiveness of their sound. By choosing a song from MGMT, Chevrolet is associating the Equinox EV with a band that represents creativity, innovation, and a certain effortless cool. It’s not just about using a popular song; it’s about aligning the brand with an artistic identity that embodies the forward-thinking spirit of the Equinox EV. The band's journey from indie darlings to a globally recognized act mirrors the evolution of automotive technology, moving from niche concepts to mainstream adoption. This parallel makes the song choice even more resonant. Their ability to consistently produce tracks that have a lasting impact showcases their artistic prowess and their understanding of what makes music connect with listeners on a deeper level. This understanding is precisely what makes their song the ideal soundtrack for a vehicle designed to change the way we drive.
Beyond the Ad: The Enduring Appeal of "Electric Feel"
It's pretty awesome how a Chevy Equinox EV commercial song can introduce or reintroduce a fantastic track to a whole new audience, right? That's exactly what's happening with "Electric Feel" by MGMT. Even though this song dropped back in 2007, its appeal hasn't faded one bit. In fact, its inclusion in these commercials is likely introducing it to a whole new generation who might not have been familiar with it. This is the power of well-placed music in advertising – it breathes new life into classics and creates fresh connections. "Electric Feel" has this timeless quality about it. The production is slick, the melody is instantly memorable, and the overall vibe is just infectious. It’s the kind of song that works just as well blasting from car speakers on a sunny day as it does providing the soundtrack to a cutting-edge tech advertisement. Its blend of danceable rhythm and slightly dreamy, alternative feel makes it incredibly versatile. It avoids being too niche or too mainstream, hitting a sweet spot that appeals broadly. This broad appeal is crucial for a vehicle like the Equinox EV, which aims to be an accessible and desirable option for a wide range of consumers. The song’s enduring popularity in playlists, at parties, and now in commercials, is a testament to its quality and its ability to evoke a positive emotional response. It's a song that makes you feel good, makes you want to move, and has a certain optimistic, forward-looking energy. These are all qualities that Chevrolet is eager to associate with its new electric vehicle. The Equinox EV represents a step into the future for many drivers, and "Electric Feel" provides the perfect sonic representation of that excitement and possibility. It’s a reminder that embracing new technology can be fun, stylish, and exhilarating. Furthermore, the context of the Equinox EV ads actually enhances the song's meaning for some. The literal connection between "Electric Feel" and an electric car adds a layer of cleverness that wasn't necessarily present when the song was first released. It allows listeners, both old and new, to appreciate the track from a slightly different perspective, reinforcing its relevance in the modern world. It’s a smart move by Chevrolet, leveraging a song that already has a strong, positive legacy and giving it a new, contemporary context. This symbiotic relationship between the song and the advertisement ensures that both the music and the vehicle leave a lasting impression. The song isn't just background noise; it becomes an integral part of the brand's narrative, making the Equinox EV feel more dynamic and emotionally resonant. It's a brilliant example of how music and marketing can come together to create something truly memorable and impactful, proving that great songs, much like great engineering, never truly go out of style. They just find new ways to shine.
