Hey Subaru enthusiasts! Let's take a trip down memory lane and explore the iconic old Subaru models from the 1970s. This decade was a game-changer for Subaru, marking their entry into the American market and setting the stage for the brand we know and love today. From quirky designs to innovative features, these vintage Subarus have a special place in automotive history. So, buckle up as we dive into the details of these classic cars, model by model, year by year.

Subaru in the 1970s: A Decade of Firsts

The 1970s were pivotal for Subaru. This was the decade when Subaru officially began exporting vehicles to the United States, introducing Americans to their unique blend of reliability, fuel efficiency, and quirky engineering. The brand quickly gained a loyal following, particularly in regions with challenging weather conditions where their all-wheel-drive systems proved invaluable. Let's explore the key models that defined Subaru's presence in the 1970s, highlighting their features, innovations, and impact on the automotive landscape. During this time, Subaru carved out a niche for itself by offering vehicles that were both practical and distinctive, setting them apart from the mainstream American automakers. The focus on fuel economy was particularly timely, as the decade was marked by significant energy crises, making Subaru's efficient offerings even more appealing to consumers. Moreover, Subaru's commitment to engineering excellence and durability helped to establish a reputation for reliability that continues to this day. The early models faced some skepticism, but their performance in real-world conditions quickly won over drivers, especially those in rural areas and colder climates. Ultimately, the 1970s laid the groundwork for Subaru's long-term success in the United States, building a foundation of innovation, reliability, and customer loyalty that would propel the brand forward in the decades to come. This era also saw Subaru experimenting with different body styles and features, helping them to understand the needs and preferences of the American market. The willingness to innovate and adapt was crucial in establishing a foothold in a highly competitive industry, paving the way for future growth and expansion. So, let's dive into the specific models that made the 1970s such a memorable decade for Subaru, exploring the details that made them unique and beloved by their owners. We'll look at everything from their engines and transmissions to their interior design and available options, giving you a comprehensive overview of these classic vehicles. These cars weren't just transportation; they were a statement of individuality and practicality, resonating with a generation looking for something different from the status quo.

Key Subaru Models of the 1970s

Subaru FF-1 Star (1970-1972)

The Subaru FF-1 Star was among the earliest models that Subaru introduced to the US market. This compact car was notable for its front-wheel-drive configuration, which was relatively uncommon at the time. The FF-1 Star was powered by a small but efficient horizontally opposed engine, known as a flat-four or boxer engine, a design that would become a hallmark of Subaru vehicles. This engine provided smooth and balanced performance, contributing to the car's overall drivability. The FF-1 Star was available in several body styles, including a two-door sedan and a four-door wagon, offering versatility to suit different needs. While it wasn't the most powerful car on the road, the FF-1 Star was praised for its fuel economy and reliability, making it a practical choice for budget-conscious buyers. Its distinctive styling, with its round headlights and simple lines, also helped it stand out from the crowd. Though it had a short production run, the FF-1 Star played a crucial role in introducing Subaru to American drivers, setting the stage for future models that would further solidify the brand's reputation. The FF-1 Star's front-wheel-drive system provided good traction in various conditions, and its compact size made it easy to maneuver in urban environments. Inside, the FF-1 Star was simple but functional, with basic amenities and a focus on practicality. While it may not have been luxurious, it offered a comfortable and reliable driving experience, which was a key selling point for many buyers. The FF-1 Star also laid the foundation for Subaru's engineering philosophy, emphasizing innovation and durability. The car's success, despite its modest specifications, demonstrated that Subaru could compete in the American market by offering something different and valuable to consumers. Ultimately, the FF-1 Star was more than just an early model; it was a symbol of Subaru's ambition and determination to succeed in a new and challenging market. This little car paved the way for the more advanced and popular models that would follow, helping to establish Subaru as a brand that could be trusted and relied upon. So, while the FF-1 Star may not be as well-known as some of Subaru's later models, it remains an important part of the company's history, representing a crucial first step in their journey to becoming a major player in the automotive industry.

Subaru GL/DL (1972-1979)

The Subaru GL and DL models were the successors to the FF-1 Star and represented a significant step forward in terms of design, features, and performance. These models were available in a variety of body styles, including sedans, coupes, and wagons, catering to a wide range of buyers. The GL and DL were powered by larger and more powerful versions of Subaru's flat-four engine, providing improved acceleration and overall performance. One of the key features of the GL and DL was the availability of all-wheel drive (AWD) on select models. This was a groundbreaking development at the time, making Subaru one of the first mainstream automakers to offer AWD in passenger cars. The AWD system provided superior traction in adverse weather conditions, making the GL and DL particularly popular in regions with snow and ice. The GL and DL also featured improved interiors, with more comfortable seats, better sound insulation, and a range of available options, such as air conditioning and an upgraded sound system. These models were also known for their reliability and durability, further enhancing Subaru's reputation among consumers. The GL and DL helped to solidify Subaru's presence in the US market, becoming popular choices for those seeking a practical, reliable, and capable vehicle. These models demonstrated Subaru's commitment to innovation and quality, setting the stage for future successes. The GL and DL's success can also be attributed to their versatility. The wagon models, in particular, were popular among families and outdoor enthusiasts, offering ample cargo space and the ability to handle rough terrain. The sedans and coupes provided a more sporty and stylish option, appealing to younger buyers. The availability of both manual and automatic transmissions also added to the GL and DL's appeal, catering to different driving preferences. Furthermore, Subaru continuously improved the GL and DL throughout their production run, adding new features and technologies to keep them competitive. This commitment to improvement helped to maintain the GL and DL's popularity and solidify their place in Subaru's history. Ultimately, the GL and DL were more than just cars; they were a symbol of Subaru's growth and evolution as a brand. They represented a significant step forward in terms of design, performance, and features, and they helped to establish Subaru as a major player in the US automotive market. So, the next time you see a classic Subaru GL or DL, take a moment to appreciate its significance in the brand's history and the role it played in shaping Subaru's identity.

Subaru BRAT (1978-1980)

The Subaru BRAT, short for Bi-drive Recreational All-terrain Transporter, was one of the most unique and quirky vehicles of the 1970s. This compact pickup truck was based on the GL/DL platform and featured a distinctive rear cargo bed with two rear-facing seats bolted to the floor. These seats were a clever way for Subaru to classify the BRAT as a passenger car rather than a light truck, helping to avoid certain import tariffs. The BRAT was powered by Subaru's flat-four engine and was available with either front-wheel drive or all-wheel drive. Its small size and light weight made it surprisingly nimble and fun to drive, while its all-wheel-drive system provided excellent traction in off-road conditions. The BRAT quickly gained a cult following, thanks to its unique styling, practical utility, and affordable price. It was particularly popular among outdoor enthusiasts and those looking for a vehicle that could handle a variety of tasks. The BRAT also benefited from some unexpected celebrity endorsements, further boosting its popularity. The Subaru BRAT remains a beloved classic, known for its quirky design and fun-loving character. Its unique blend of practicality and personality has made it a sought-after collectible among Subaru enthusiasts. The BRAT's success also demonstrated Subaru's willingness to think outside the box and create vehicles that stood out from the crowd. The BRAT's unusual rear-facing seats, while initially intended to circumvent import regulations, became one of its most iconic features. They added to the vehicle's unique character and made it a conversation starter wherever it went. The BRAT also offered a surprising amount of versatility, capable of hauling cargo, tackling off-road trails, and providing a fun and engaging driving experience. Its small size made it easy to maneuver in urban environments, while its all-wheel-drive system provided confidence in challenging weather conditions. Furthermore, the BRAT was relatively affordable compared to other pickup trucks on the market, making it accessible to a wider range of buyers. This combination of affordability, versatility, and unique styling helped to make the BRAT a success and solidify its place in Subaru's history. So, the Subaru BRAT wasn't just a vehicle; it was a statement of individuality and a symbol of Subaru's innovative spirit. Its quirky design and fun-loving character continue to resonate with enthusiasts today, making it one of the most memorable and beloved vehicles of the 1970s.

Legacy of the 1970s Subaru Models

The old Subaru models from the 1970s left an indelible mark on the automotive industry and played a crucial role in establishing Subaru as a respected and innovative brand. These vehicles introduced American drivers to Subaru's unique engineering philosophy, emphasizing reliability, fuel efficiency, and all-wheel-drive capability. The success of models like the FF-1 Star, GL/DL, and BRAT paved the way for future generations of Subaru vehicles, solidifying the brand's reputation for quality and innovation. The 1970s Subaru models also helped to shape the automotive landscape by demonstrating the viability of all-wheel drive in passenger cars. This technology, once limited to off-road vehicles, became a key selling point for Subaru and influenced other automakers to develop their own AWD systems. Furthermore, the 1970s Subaru models helped to change consumer perceptions of Japanese cars. At the time, Japanese automakers were often seen as producing inexpensive but unreliable vehicles. Subaru challenged this stereotype by offering cars that were not only affordable but also durable and well-engineered. This helped to pave the way for other Japanese automakers to gain acceptance and success in the American market. The legacy of the 1970s Subaru models can still be seen in the brand's current lineup, which continues to emphasize reliability, fuel efficiency, and all-wheel-drive capability. Subaru's commitment to these values has helped it to build a loyal following of customers who appreciate the brand's unique approach to automotive engineering. The impact of these classic cars extends beyond their immediate sales figures and technical innovations. They represent a pivotal moment in Subaru's history, a time when the brand was establishing its identity and building a foundation for future success. The lessons learned from these early models continue to guide Subaru's design and engineering efforts today, ensuring that the brand remains true to its core values. So, the 1970s Subaru models were more than just cars; they were pioneers that helped to shape the automotive industry and establish Subaru as a brand that could be trusted and admired. Their legacy continues to inspire and influence Subaru's product development, ensuring that the brand remains a leader in innovation and quality. These vehicles remind us of a time when automakers were willing to take risks and challenge conventional wisdom, and their impact can still be felt today.