Alright, guys, let's cut to the chase and talk about Coupang stock (CPNG). If you're an investor, you've probably heard the buzz around this South Korean e-commerce giant, often dubbed the "Amazon of South Korea." The big question on everyone's mind, whether you're a seasoned trader or just dipping your toes into the market, is a straightforward one: Should you buy or sell Coupang stock today? It's a complex question, packed with layers of market dynamics, financial performance, and future potential. We're not just looking at a simple yes or no; we're diving deep into what makes Coupang tick, its journey so far, and what analysts are saying, all to help you make a more informed decision about whether to buy or sell Coupang stock today. Understanding a stock like CPNG means looking beyond the headlines and really getting into the nitty-gritty of its business model, financial health, and the competitive landscape it operates within. This article is your friendly guide to unpack all of that. We'll explore Coupang's unique strategy, its latest financial reports, and the broader e-commerce trends shaping its future. By the end of our chat, you'll have a much clearer picture, empowering you to weigh the pros and cons yourself and decide if CPNG fits into your investment portfolio. So, buckle up, because we're about to explore the fascinating world of Coupang and what its stock might mean for your money. Deciding to buy or sell Coupang stock today isn't a snap judgment; it requires a thoughtful consideration of all these moving parts. From its incredible logistics network to its growing suite of services, Coupang is more than just an online retailer—it's a significant player in the evolving digital economy, and its stock reflects that ambitious vision. We'll break down the key factors that influence its valuation, from customer growth to profitability trends, giving you a solid foundation for your own research.

Diving Deep into Coupang (CPNG): What's the Buzz?

So, what's the real deal with Coupang stock (CPNG), and why is it constantly on investors' radars? Well, guys, Coupang isn't just another e-commerce company; it's a massive, integrated logistics and technology powerhouse that has fundamentally reshaped how South Koreans shop. Imagine Amazon, but with an even more integrated last-mile delivery system, often delivering orders within hours or by early morning the next day, even for fresh groceries. That's the level of efficiency and customer expectation Coupang has cultivated. This incredible operational capability, often referred to as its "Rocket Delivery," is a core reason why many are so keen to evaluate whether to buy or sell Coupang stock today. The company has poured billions into building out its end-to-end logistics network, owning everything from warehouses to delivery drivers, giving it unparalleled control over the customer experience. This investment strategy has been a double-edged sword: massive capital expenditure but also a significant competitive moat that rivals struggle to replicate. When considering Coupang stock, you're essentially investing in a company that has strategically positioned itself as an indispensable part of daily life for millions in South Korea. Its ecosystem extends beyond just general merchandise. We're talking about Coupang Eats for food delivery, Coupang Fresh for groceries, and even its own streaming service, Coupang Play, bundling value for its paid membership program, Wow Membership. This diversification is a key element for investors contemplating if now is the time to buy or sell Coupang stock. Each new service expands its total addressable market and deepens its relationship with existing customers, making it harder for them to switch to competitors. The buzz around CPNG isn't just about its current market share; it's about its potential to continue innovating and expanding within the rapidly growing digital economy. The South Korean market, while mature, still offers avenues for growth, especially as e-commerce penetration deepens and consumers increasingly rely on speedy, reliable delivery for a wider range of goods and services. For those asking should I buy or sell Coupang stock today?, understanding this foundational strength—its integrated logistics and customer-centric ecosystem—is absolutely crucial. It's what differentiates Coupang and gives it a powerful edge in a competitive landscape, ultimately influencing its long-term value proposition as an investment. The commitment to customer experience, often at the expense of short-term profits, has been a defining characteristic of Coupang's strategy, and understanding this long-term vision is vital when assessing the prospects of its stock. The company's ability to consistently execute on its delivery promises has built immense brand loyalty, a critical asset for any company seeking sustained growth and, consequently, a compelling reason to potentially buy or sell Coupang stock today.

The "Amazon of South Korea" — A Closer Look

When folks call Coupang the "Amazon of South Korea," it's not just a casual comparison; it really highlights the company's ambitious scope and market dominance. Just like Amazon, Coupang has built an incredibly comprehensive ecosystem that touches nearly every aspect of its customers' lives. From its signature Rocket Delivery service, which offers lightning-fast shipping (often within hours or by dawn the next day), to its vast selection of products, Coupang aims to be the one-stop shop for everything. This analogy is key for anyone trying to figure out if they should buy or sell Coupang stock today. The company's strategic investment in its own infrastructure – from fulfillment centers to delivery vans and drivers – mirrors Amazon's early, capital-intensive approach. This vertical integration allows Coupang to maintain tight control over the entire customer experience, ensuring quality and speed that many competitors simply can't match. For instance, the Wow Membership program, which bundles free Rocket Delivery, Rocket Fresh (grocery delivery), Coupang Eats discounts, and access to Coupang Play (streaming), is a direct parallel to Amazon Prime. This membership model creates sticky customers, drives repeat purchases, and significantly boosts customer lifetime value. It's a powerful engine for sustained revenue growth and a strong argument for considering Coupang as a potential buy. The continued growth of these paid memberships is a critical metric for investors, indicating how deeply ingrained Coupang is becoming in its users' daily routines. This deep penetration into household spending habits, coupled with its constant innovation in service offerings, paints a picture of a company with significant long-term potential. Understanding this integrated, customer-first approach is essential for any investor weighing the decision to buy or sell Coupang stock today, as it underpins much of its competitive advantage and future growth trajectory.

Beyond E-commerce: Diversification and Growth Engines

Coupang isn't just resting on its e-commerce laurels; it's actively diversifying its portfolio, expanding into new verticals that promise significant future growth. This strategic expansion is a crucial factor for investors asking should I buy or sell Coupang stock today? We're talking about services like Coupang Eats, its burgeoning food delivery platform, which is directly challenging established players in a highly competitive market. Then there's Coupang Fresh, a sophisticated same-day or next-morning grocery delivery service that leverages its existing logistics network to handle perishable goods efficiently. These newer segments aren't just add-ons; they are substantial growth engines that broaden Coupang's total addressable market and increase customer engagement within its ecosystem. For example, a customer using Coupang Eats might be more likely to sign up for a Wow Membership to get delivery discounts, which then exposes them to Rocket Delivery for general merchandise or Coupang Fresh for groceries. This cross-pollination of services creates a powerful network effect, making the entire Coupang ecosystem more valuable to its users and more resilient as a business. Investors evaluating whether to buy or sell Coupang stock should pay close attention to the growth rates and profitability trends within these diversified segments. While some of these ventures might still be in their investment phase, their long-term potential to contribute to Coupang's overall revenue and profitability is substantial. This ongoing diversification demonstrates a forward-thinking management team committed to capturing new market opportunities and solidifying Coupang's position as a dominant force in South Korea's digital economy. The ability to launch and scale these new services, leveraging their existing infrastructure and customer base, is a testament to Coupang's operational prowess and a compelling reason for optimism among potential buyers of the stock. Therefore, when you're considering to buy or sell Coupang stock today, remember that you're not just betting on e-commerce, but on a growing suite of essential digital services.

Cracking the Numbers: Coupang's Financial Health

Alright, let's get down to the brass tacks and talk about the numbers, because at the end of the day, financial performance is a huge driver when deciding if you should buy or sell Coupang stock today. For a long time, Coupang was known for its aggressive growth strategy, often prioritizing market share over immediate profitability, much like Amazon in its early days. This meant significant investments in infrastructure, technology, and customer acquisition. However, in recent quarters, we've seen a noticeable shift towards profitability, which is a major positive sign for investors. When we look at Coupang's financials, we're primarily focused on revenue growth, gross profit, and, crucially, its path to sustained net income. The company has demonstrated impressive revenue growth, consistently expanding its top line as more customers embrace its convenient services and membership programs. This indicates strong market penetration and customer adoption. The Gross Profit metric is also key, showing the efficiency with which Coupang delivers its services after accounting for the direct costs of goods sold and fulfillment. A consistently improving gross profit margin is a good indicator of operational leverage and pricing power. But perhaps the most exciting development for Coupang stock holders, and those considering if they should buy or sell today, is the recent string of profitable quarters. After years of operating at a loss due to heavy investment, Coupang has turned the corner, proving that its model can indeed be profitable. This shift is critical because it validates the long-term vision and suggests that the massive investments are starting to pay off. Investors are now looking for consistency in these profits and evidence that the company can continue to scale efficiently. The active customer count is another vital metric; more active customers mean more revenue potential and stronger network effects. We're also keeping an eye on average revenue per active customer (ARPAC), which indicates how much each customer spends within the Coupang ecosystem. An increasing ARPAC suggests that customers are utilizing more of Coupang's diversified services, reinforcing the value of its integrated platform. All these figures provide a comprehensive picture of Coupang's financial health and are indispensable when formulating your own opinion on whether to buy or sell Coupang stock today. The trend towards financial discipline while maintaining robust growth is a compelling narrative that many investors find attractive, suggesting a more mature and stable company ready for its next phase of expansion.

Latest Earnings Report: What Do the Figures Say?

When we dissect the latest earnings report from Coupang, it provides a fresh snapshot that significantly influences the "buy or sell Coupang stock today" debate. Recent reports have consistently highlighted strong points, particularly robust revenue growth and, notably, sustained profitability. For example, we've seen double-digit revenue increases year-over-year, which is fantastic for a company of Coupang's scale, signaling continued market penetration and expansion. This steady top-line growth is a testament to the continued adoption of its Rocket Delivery services and the expanding reach of its various business segments, from e-commerce to food delivery and streaming. But the real game-changer for Coupang stock investors has been the consistent reporting of positive net income. This wasn't always the case; for years, the company was in heavy investment mode, often operating at a loss. Achieving profitability marks a significant milestone, demonstrating the operational leverage of its integrated logistics network and the effectiveness of its cost management strategies. Gross profit margins have also shown improvement, indicating that Coupang is becoming more efficient at delivering its services. Furthermore, key metrics like active customer growth and spending per customer (ARPAC) have often been positive, showing that not only are more people using Coupang, but existing users are also spending more within its ecosystem. This suggests strong customer loyalty and the successful cross-selling of services. For anyone pondering whether to buy or sell Coupang stock today, these financial figures are a critical piece of the puzzle. They provide tangible evidence of the company's progress and its ability to execute on its long-term vision of becoming an indispensable platform for consumers. Keep an eye on these quarterly reports; they often dictate short-term stock movements and provide insights into the underlying health and trajectory of the business, directly informing your investment decision regarding Coupang stock.

The Path to Sustainable Profitability

Achieving sustainable profitability has been a major goal for Coupang, and its recent financial reports indicate it's firmly on this path, which is a massive factor for anyone considering whether to buy or sell Coupang stock today. For years, Coupang was in hyper-growth mode, investing heavily in its logistics infrastructure, technology, and market expansion. This strategy, while securing market dominance, often resulted in quarterly losses. However, the narrative has dramatically shifted. The company has now demonstrated consistent positive net income for several consecutive quarters, signaling a critical inflection point. This isn't just a fluke; it's the result of several strategic moves. Firstly, the immense scale of its operations means that the fixed costs of its vast logistics network are being spread across a much larger revenue base, leading to greater operational leverage. Secondly, Coupang has become more disciplined in its spending, optimizing its marketing efforts and streamlining its supply chain. Thirdly, the success of its Wow Membership program plays a crucial role. Members are highly engaged, spend more, and generate higher gross profit dollars, essentially subsidizing the broader ecosystem. This strong retention of high-value customers provides a stable, recurring revenue base. Finally, the growing profitability of newer segments like Coupang Eats and Coupang Fresh contributes significantly as they gain market share and achieve scale. For investors looking at Coupang stock, this journey to sustainable profitability is paramount. It confirms that the business model is viable and that the company isn't just a growth story, but a financially sound enterprise with a clear path to generating shareholder value. This fundamental shift makes the question of whether to buy or sell Coupang stock today a much more optimistic one for long-term investors, as it indicates a strong underlying business capable of generating consistent earnings. It transforms Coupang from a speculative growth play into a more mature, yet still expanding, profitable entity.

Navigating the Market: Trends, Competition, and Future Outlook

Understanding the broader market context is absolutely essential when you're trying to figure out if you should buy or sell Coupang stock today. Coupang operates within the incredibly dynamic and fiercely competitive world of e-commerce, especially in the vibrant Asian market. We're not just talking about local competitors; we're talking about global giants and nimble startups all vying for a slice of the pie. The e-commerce landscape in South Korea, Coupang's home turf, is one of the most advanced globally, with incredibly high internet and smartphone penetration. This means consumers are savvy, demanding, and accustomed to high levels of service – exactly what Coupang has capitalized on with its Rocket Delivery. However, this also means competition is intense. Major players like Naver, South Korea's dominant search engine and a growing e-commerce force, and global behemoths like Alibaba (through its various platforms) are constantly pushing the envelope. These competitors might not have Coupang's integrated logistics, but they possess strong user bases, diversified services, and significant financial muscle. So, when evaluating Coupang stock, you have to consider how well it can maintain its competitive moat against these powerful rivals. Beyond direct competition, broader market trends are also at play. The shift towards mobile commerce, the increasing importance of live-stream shopping, and the demand for ultra-fast, convenient delivery are all trends that Coupang is well-positioned to leverage. However, macroeconomic factors, such as inflation, interest rates, and consumer spending power, can also impact discretionary spending and, by extension, Coupang's growth. Regulatory environments also matter; governments can introduce new rules that impact logistics, labor costs, or data privacy, all of which could affect Coupang's operations and profitability. The future outlook for Coupang isn't just about its own execution; it's about its adaptability to these external forces. Can it continue to innovate faster than its competitors? Can it expand successfully into new geographic markets or service categories? These are the strategic questions that will shape its long-term trajectory and ultimately influence the long-term decision to buy or sell Coupang stock today. The company's ability to navigate these complex waters will be key to sustaining its growth and profitability, making it a compelling, yet not risk-free, investment. Its strategic partnerships and technological advancements also play a critical role, as innovation is paramount in staying ahead in such a fast-paced market. Thus, a holistic view of the market, beyond just its balance sheet, is vital for investors.

The Shifting Sands of E-commerce in Asia

Let's talk about the shifting sands of e-commerce in Asia, guys, because it's a huge piece of the puzzle for understanding Coupang stock and whether to buy or sell it. Asia, especially East Asia, isn't just a big market; it's arguably the most advanced and competitive e-commerce landscape on the planet. Consumers here expect speed, convenience, and a seamless digital experience like nowhere else. This intense environment has forced companies like Coupang to innovate constantly and build incredibly efficient systems. The trends we're seeing include a massive shift towards mobile-first shopping, where apps dominate the purchasing journey. There's also the rise of "quick commerce," where delivery times are measured in minutes, not days, particularly for groceries and immediate needs. Coupang's investment in Rocket Delivery and Rocket Fresh puts it right at the forefront of this trend. Another major factor is the increasing importance of personalized shopping experiences and the integration of social elements, like live-stream shopping, which is huge in China and gaining traction elsewhere. For Coupang, staying ahead means continuously optimizing its AI and data analytics to offer relevant products and services, and potentially integrating more interactive shopping features. Furthermore, the market is seeing a fragmentation of services, with specialized platforms for everything from luxury goods to second-hand items, while also witnessing the consolidation of larger players. For investors looking at Coupang stock, it's crucial to consider how the company adapts to these evolving consumer behaviors and technological advancements across Asia. Its ability to not only maintain its dominance in South Korea but also potentially expand into other high-growth Asian markets will be a significant determinant of its long-term value. This dynamic backdrop means that the decision to buy or sell Coupang stock today isn't just about current performance, but about its agility and vision to thrive in this ever-changing digital frontier. The rapid pace of technological innovation, coupled with diverse cultural preferences across Asian countries, presents both immense opportunities and significant challenges that Coupang must deftly navigate to sustain its impressive growth trajectory.

Who's Fighting for Market Share?

In the ruthless arena of Asian e-commerce, everyone is fighting for market share, and knowing who these players are is crucial for anyone trying to assess Coupang stock and decide whether to buy or sell it. In South Korea, Coupang's primary battleground, its main rival is undoubtedly Naver, the dominant search engine that has aggressively expanded into e-commerce, logistics, and digital payments. Naver leverages its massive user base and search traffic to direct consumers to its shopping platforms, often partnering with smaller merchants. While Naver doesn't have Coupang's vertically integrated logistics, its sheer reach and ecosystem of services make it a formidable competitor. Beyond Naver, there are other local players like Gmarket (now owned by Shinsegae Group's Emart) and 11Street, which have their own customer bases and niche strengths. These traditional retailers are also beefing up their online presence and delivery capabilities. Then, you have the looming presence of global giants. While Amazon isn't directly dominant in South Korea, Chinese powerhouses like Alibaba (through AliExpress) are always looking for inroads, offering competitive pricing and a vast array of products, especially from China. While their delivery speeds might not match Coupang's Rocket Delivery, their sheer scale and sourcing power present a long-term threat. Additionally, specialized platforms and vertical e-commerce players focusing on specific categories (like fashion or beauty) also chip away at the overall market. For Coupang, maintaining its competitive edge involves continuous innovation in services (like Coupang Eats and Coupang Fresh), expanding its Wow Membership benefits, and relentlessly optimizing its logistics network. The ability to offer unparalleled speed and convenience remains its strongest moat. Investors assessing whether to buy or sell Coupang stock today must consider Coupang's capacity to not only fend off these rivals but also to grow its market share in the face of such intense competition. This competitive dynamic is a constant pressure point, influencing pricing strategies, marketing spend, and ultimately, profitability. The successful navigation of this crowded landscape will dictate Coupang's long-term success and stock performance, making it a key factor in your investment decision.

The Big Question: Should You Buy or Sell Coupang Stock Today?

Alright, guys, we've explored Coupang's business, its financials, and the competitive landscape. Now for the moment of truth: Should you buy or sell Coupang stock today? This isn't a simple answer, as it truly depends on your investment goals, risk tolerance, and how you weigh the various factors we've discussed. However, we can break down the compelling arguments for both sides to help you make your own informed decision. From the bull's perspective, Coupang is a powerful, dominant player in a highly digitalized economy. Its integrated logistics and Rocket Delivery system create an incredibly strong competitive moat that's hard for rivals to replicate. The company's consistent revenue growth, coupled with its recent and sustainable shift to profitability, shows a maturing business model that is now delivering on its promise of financial returns. The Wow Membership program fosters incredible customer loyalty and provides a stable, recurring revenue stream, making customers stickier than ever. Furthermore, its diversification into high-growth areas like food delivery (Coupang Eats) and fresh groceries (Coupang Fresh) broadens its total addressable market and creates powerful cross-selling opportunities within its ecosystem. These factors present a very strong case for considering Coupang as a potential buy, especially for long-term investors looking for exposure to the thriving Asian e-commerce market. The company's commitment to customer experience and its track record of innovation are also significant advantages. However, it's not all sunshine and roses. The bear case for Coupang stock revolves around several key risks. Valuation, for one, is always a concern for high-growth tech companies. While the stock might have pulled back from its IPO highs, some might still argue it's not cheap given the intense competition. The South Korean market, while advanced, is also relatively mature, and while Coupang has room to grow, the pace might slow down compared to earlier years. Competition from giants like Naver and the potential for new entrants or aggressive expansion by global players could put pressure on margins. Macroeconomic headwinds, such as inflation impacting consumer spending or rising interest rates affecting discount rates for future earnings, also pose risks. Regulatory changes, particularly concerning labor laws for delivery drivers or data privacy, could also impact operations and costs. These factors might lead some investors to consider if a sell or at least a hold position is more appropriate for Coupang stock today. Ultimately, the decision to buy or sell Coupang stock today comes down to your individual outlook on these factors and how much risk you're willing to embrace. It's crucial to do your own deeper dive, analyze the latest quarterly reports, and consider how CPNG fits into your overall investment strategy. Both the opportunities and challenges are significant, making it a stock that demands careful consideration.

The Bull Case: Why Coupang Could Soar

For the optimistic investors, the bull case for Coupang stock is genuinely compelling, suggesting that a "buy" signal could be justified. First and foremost, Coupang boasts an unparalleled logistics network in South Korea, enabling its famed Rocket Delivery and Rocket Fresh services. This incredible infrastructure creates a substantial competitive moat, making it exceedingly difficult for rivals to match its speed and efficiency. This operational excellence translates directly into superior customer experience and immense brand loyalty. Secondly, the company's recent and consistent achievement of sustainable profitability is a massive game-changer. After years of heavy investment, Coupang has proven its business model can generate positive net income, validating its long-term strategy and signaling a more mature and financially disciplined company. This shift reduces investor anxiety about its burn rate and highlights its potential for long-term earnings growth. Thirdly, the success and stickiness of its Wow Membership program cannot be overstated. With millions of members enjoying bundled benefits like free delivery, streaming, and food delivery discounts, Coupang has built a loyal, high-spending customer base. This membership model ensures recurring revenue and encourages customers to use more of Coupang's diverse services, driving higher customer lifetime value. Fourthly, Coupang's strategic diversification beyond core e-commerce into high-growth areas like Coupang Eats (food delivery) and Coupang Fresh (grocery delivery) significantly expands its total addressable market. These segments leverage its existing logistics and customer base, offering powerful cross-selling opportunities and new avenues for revenue generation. Lastly, while the South Korean market is mature, there is still room for deeper penetration within e-commerce, especially as consumers increasingly rely on digital solutions for a wider array of needs. Coupled with potential future expansion into other underserved markets or new vertical services, Coupang's long-term growth trajectory remains robust. These powerful drivers collectively present a strong argument for why Coupang stock could continue to soar, making it an attractive prospect for a potential buy today, especially for those with a long-term investment horizon and an appreciation for its strategic advantages and operational prowess. Its ability to command strong customer loyalty, coupled with consistent innovation and a clear path to profitability, underscores its potential as a significant player in the global e-commerce landscape.

The Bear Case and Potential Pitfalls

Now, let's flip the coin and explore the bear case and potential pitfalls that might lead some investors to consider a "sell" or "hold" position on Coupang stock today. While Coupang's strengths are undeniable, there are legitimate concerns that warrant caution. One of the primary worries revolves around valuation. Even after some pullbacks from its IPO highs, some analysts might argue that Coupang's stock still trades at a premium compared to traditional retailers, and its future growth prospects need to justify that higher multiple. If growth slows, this premium could quickly erode. Secondly, intense competition remains a significant hurdle. While Coupang has a strong moat, players like Naver, with its vast user base and growing e-commerce capabilities, and even the potential for global giants to increase their presence, could put pressure on Coupang's market share and margins. This constant battle for market share often necessitates heavy marketing and promotional spending, which can eat into profits. Thirdly, macroeconomic headwinds cannot be ignored. Rising inflation could reduce discretionary consumer spending, impacting Coupang's sales volumes. Higher interest rates could make it more expensive for Coupang to finance future expansion, and generally, make growth stocks less attractive as investors seek safer, more predictable returns. Fourthly, regulatory risks are a factor. Changes in labor laws regarding delivery drivers, data privacy regulations, or even anti-monopoly scrutiny could impose additional costs or operational restrictions on Coupang, impacting its profitability. Lastly, while Coupang's core market in South Korea is highly developed, it's also a relatively mature market. While there's still room for growth, the explosive growth rates seen in earlier years might moderate. Successful international expansion is key for long-term hyper-growth, but expanding into new geographies is always fraught with challenges and significant investment. These factors collectively present a prudent argument for caution, urging investors to thoroughly consider these risks before deciding to buy or sell Coupang stock today. The bear case isn't necessarily a prediction of failure, but rather a reminder that even strong companies face significant challenges and uncertainties that could impact their stock performance, making it essential to balance optimism with a realistic assessment of potential downsides.

Final Takeaway: Making Your Own Call on CPNG

Alright, guys, we've covered a lot of ground today, diving deep into Coupang stock (CPNG) to help you grapple with the big question: should you buy or sell Coupang stock today? We've seen that Coupang is a powerful, innovative force in the South Korean e-commerce market, boasting a formidable logistics network, a highly engaged customer base through its Wow Membership, and a clear, now profitable, business model. Its diversification into areas like food and grocery delivery also presents compelling growth avenues. On the flip side, we've also acknowledged the significant challenges, including intense competition, potential macroeconomic headwinds, valuation concerns, and the inherent risks of operating in a dynamic regulatory environment. So, what's the final takeaway? It's crucial to remember that there's no single, universal answer. Your decision to buy or sell Coupang stock today must align with your individual investment strategy, risk tolerance, and financial goals. What might be a great opportunity for one investor could be too risky for another. Before making any move, I highly encourage you to conduct your own due diligence. Look at the latest quarterly reports yourself, consult with a financial advisor, and consider how CPNG fits into your broader portfolio. Are you a long-term investor willing to ride out market fluctuations for potential future growth? Or are you looking for shorter-term gains with less risk? Understanding your own investment philosophy is paramount. Coupang has proven its resilience and its ability to innovate and adapt, but like all investments, it carries inherent risks. By arming yourself with knowledge and carefully weighing both the bull and bear cases, you'll be well-prepared to make an informed and confident decision regarding whether to buy or sell Coupang stock today.